The DMA 2010 Statistical Fact Book that was published last month, shows that 65% of marketers are using webinars as a communication channel but only 38% say this channel has been effective.
In the post Driving Demand for Your Online Events, we covered 4 key areas to focus on in order to not only get people
Posts Tagged ‘video’
February 18th, 2010, by Rhonda Wunderlin Be the first to comment
You’ve completed a great online event… now what?
January 5th, 2010, by Rhonda Wunderlin Be the first to comment
Identify and Engage Inactive Contacts
Whether you call them inactive contacts, emotional unsubscribes or dead people – if you continue to market to contacts in your database who are ignoring your communications it impacts your metrics, your reputation and your effectiveness. Watch this 3 minute video to learn more about identifying that part of your database that are emotionally unsubscribed.
Random acts of content do not help the buyer through their evaluation process. In fact lack of relevant content cuts the likelihood you’ll make the shortlist by 33%, having a huge impact on your demand generation and lead nurturing efforts. Watch this short video sharing 3 easy tips to generating fresh and engaging content for
In this brief video Jen Horton discusses the importance of answering the following 4 questions in order to keep your website visitors engaged:
Am I where I expected to be?
Is it relevant to me?
Do I believe you?
Is it easy to take action?
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In this short video, Laura Cross shares quick tips to ensure your email does not get ignored. Watch it now!
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Webinar, webcast, virtual or online event… whatever you call them, they are still being used by marketers and they are still working. As I shared in my “Where Do You Start” post, webinars are “one of the top two lead-generation tactics for B-to-B marketing”. As well, a recent report “looks at the expected decline
