Over the last few weeks I have been overwhelmed with email from every vendor whose website I have possibly visited in the last two years. It struck me that this is “end of year” and companies have revenue targets to hit so they are making this last effort in the 11th hour. It just really
Posts Tagged ‘Segmentation’
December 24th, 2009, by Rhonda Wunderlin Be the first to comment
Twas the night before Christmas and Marketers were…
Although I stole this title from a great R.E.M. song that references a confusing incident with Dan Rather, I hope you have come here to read about the “ideal email frequency” – a concept that is also confusing to many marketers.
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Email frequency is a relative concept. What might be too many emails for you, may be
Your ability to gauge the health and activity level of your contact database is the basis for accurately measuring engagement levels, positively impacting deliverability scores, and effectively projecting campaign response rates. In addition, data quality drives better segmentation, better targeting, better personalization, and of course, more accurate lead scoring. In this 2 minute video Paul
Relevance drives conversion! How relevant your message or offer is to the recipient determines how likely it is they will respond. #1 reason why people unsubscribe or opt-out is due to irrelevant messaging, the communication does not make sense or is not targeted to me, so I do not respond and I opt-out. So how
