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    Laura Cross
    Demand Lifecycle Recommended Metrics for Benchmarking

    As I mentioned in my blog post on January 22, 10 Goals I have for Marketers in 2010, the first one is to benchmark and assess for improvement in marketing effectiveness.  According to Merriam-Webster, benchmark means to have a point of reference from which measurements may be made OR something that serves as a standard

    Heather Foeh

    Today’s tool is PDFCreator and it was recommended by my colleague Adrian Azcurra. This is helpful tool if you don’t have access to the full version of Adobe Acrobat for creating PDFs. You can use it from any program that has a Print function because PDFcreator installs like another printer on your computer. It can

    Heather Foeh
    snagit

    When I polled my colleagues for their recommendations on productivity tools, Snagit was on everyone’s list and it’s definitely at the top of mine. I use Snagit approximately 8,456 times per day on average (okay, maybe not quite that many…) and I find it indispensible.

    What is it? It’s screen captures on steroids. You can highlight

    Heather Foeh
    Fences

    I’m excited to tell you about Fences – it’s a tool to organize your Windows desktop and keep all of your icons tidy. It’s been a tremendous help to me, especially my new little Fence for “To Do” documents. One of my favorite features about this tool is the ability to hide all of the

    Heather Foeh

    For the next several weeks I will be focusing the Friday Quick Tip on helpful productivity tools that can make your work life a little easier.

    Today’s tool is PureText, which was suggested to me by my fellow Eloquan Andrew Stafford. This is a simple little application that runs in the background on your Windows machine