“I Was Told There Would Be No Math” – Part 2
Question: if a lead inquires on a campaign in Q1 2010 and counts towards your marketing metrics for conversion; when is that prospect eligible to be counted again as another inquiry?
The Miriam-Webster definition for inquiry is as follows:
Main Entry: in·qui·ry; date: 15th century
1 : examination into
Last week, I attended the Marketing Sherpa B2B Summit in San Francisco, CA. It was a pretty active event with Twitter conversations at #sherpaB2B09 and live streaming courtesy Hubspot TV. I just wanted to take a few minutes to recap some of the highlights from my perspective and hope to continue the discussion that we
And, to conclude our series: Myth #4 – Analyzing campaign and marketing ROI is not worth the effort required. Reality check – any metrics that provide you actionable insight to improve performance is worth it.
Remember, you are looking for trend points to make educated bets on campaign optimization. Ultimately, the demand generation team that can
OK – I hope you are still with me. We tackled that Cost Per Name does not tell the whole story. We’ve identified a Campaign Revenue Attribution method that makes sense for our own organization. Now, let’s knock down one of the most common myths of all.
Myth #3 – The data will provide us with a “perfect path” of
Yesterday, in our series on Marketing ROI, we looked at Myth #1 – Cost per name is enough for measuring marketing effectiveness. The reality is a single metric does not tell us the whole story. Today, let’s explore different campaign revenue attribution methods so that you can better begin to look at the bigger picture.
Myth #2 – Long-term ROI analysis is
Not enough marketers are measuring ROI. ROI – the term I hate to love. I LOVE it – because it is essential to improving campaign performance. I HATE to love it – because it is hard. So hard, in fact, we have a gazillion ways to refer to it: marketing ROI, short-term ROMI, long-term ROMI,
