As I mentioned in my blog post on January 22, 10 Goals I have for Marketers in 2010, the first one is to benchmark and assess for improvement in marketing effectiveness. Â According to Merriam-Webster, benchmark means to have a point of reference from which measurements may be made OR something that serves as a standard
Based on feedback and talking to hundreds of Eloqua clients, I’ve created a list of 10 goals that every demand generation professional should focus on in 2010 to increase their marketing effectiveness. Each month I will blog on one of the goals in depth and provide examples. In the meantime if you have any ideas
“I Was Told There Would Be No Math” – Part 2
Question: if a lead inquires on a campaign in Q1 2010 and counts towards your marketing metrics for conversion; when is that prospect eligible to be counted again as another inquiry?
The Miriam-Webster definition for inquiry is as follows:
Main Entry: in·qui·ry; date: 15th century
1 : examination into
Whether you call them inactive contacts, emotional unsubscribes or dead people – if you continue to market to contacts in your database who are ignoring your communications it impacts your metrics, your reputation and your effectiveness. Watch this 3 minute video to learn more about identifying that part of your database that are emotionally unsubscribed.
That quote was pulled from a classic Saturday Night Live skit with Chevy Chase impersonating Gerald Ford at a presidential debate. However, it may be just as relevant today, as we head into the new world of demand generation, and marketing automation – I bet many of you didn’t realize how much math would be required
Although I stole this title from a great R.E.M. song that references a confusing incident with Dan Rather, I hope you have come here to read about the “ideal email frequency” – a concept that is also confusing to many marketers.
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Email frequency is a relative concept. What might be too many emails for you, may be
Reduce. Reuse. Recycle. We’re all familiar with that phrase from an environmental standpoint, but have you thought about it from a marketing point of view?
As marketers we spend a lot of time and effort creating campaigns. We have to prepare our target list, write our messages, design our landing pages, alert the sales team on
And, to conclude our series: Myth #4 – Analyzing campaign and marketing ROI is not worth the effort required. Reality check – any metrics that provide you actionable insight to improve performance is worth it.
Remember, you are looking for trend points to make educated bets on campaign optimization. Ultimately, the demand generation team that can
