
Eloqua’s recent Customer Success tours have spawned good discussion around lead nurturing. One question that stuck out to me was “When do you stop nurturing a lead?“
Random acts of content do not help the buyer through their evaluation process. In fact lack of relevant content cuts the likelihood you’ll make the shortlist by 33%, having a huge impact on your demand generation and lead nurturing efforts. Watch this short video sharing 3 easy tips to generating fresh and engaging content for
I’ve been hearing a familiar refrain lately from the marketers that I work with: “My email response rates have been dropping.” If you’re singing that same tune, I have a some helpful ideas for you that I’ll be sharing over the next few weeks. Our first one: Do You See Dead People?
If your marketing database
All of you overachievers out there know who you are. One minute you have the bright idea to organize your books by genre and within thirty minutes you’ve decided that you need two new bookshelves, you’d like to paint them red before you use them, you’re going to move your bed to the other wall