Whether you call them inactive contacts, emotional unsubscribes or dead people – if you continue to market to contacts in your database who are ignoring your communications it impacts your metrics, your reputation and your effectiveness. Watch this 3 minute video to learn more about identifying that part of your database that are emotionally unsubscribed.
Posts Tagged ‘Email Tip’
January 5th, 2010, by Rhonda Wunderlin Be the first to comment
Identify and Engage Inactive Contacts
Although I stole this title from a great R.E.M. song that references a confusing incident with Dan Rather, I hope you have come here to read about the “ideal email frequency” – a concept that is also confusing to many marketers.
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Email frequency is a relative concept. What might be too many emails for you, may be
We all know that email marketing success is dependent on many factors, but one of the most critical elements is your subject line. What’s interesting is that many companies still spend little time thinking about and testing the subject line ,as compared to the time they devote on developing the email design and call to
You’re probably familiar with the little text at the top of email messages directing people to “Click here to view this email as a web page”. Here are common phrases that I’ve seen lately:
Trouble viewing this message? Click here to see it as a web page.
If you’re having trouble reading this message, read the online
If you have autoresponders set up on your website forms (and I sincerely hope you do!) you may want to spend a few minutes making sure they’re up to date. Does the call to action still make sense? Is all of the contact information correct? Does the design reflect your latest branding?
You can check on
This is my tried and true method for determining if the call to action is easily discernable in an email: squint.  That’s right…open your email, roll your chair back from your desk, and squint. Is it clear where you should click? Can you see it without scrolling? This certainly isn’t scientific, but it gets the
Your buyer wants information. You have their attention. This is a great opportunity to listen to your buyer, route them to the right resources, and consistently introduce new audiences to your unique value proposition. If you do not have an automated Welcome Campaign for your new prospects – do not wait any longer to get one in place. If you have one in place, please re-evaluate from your customer’s point of view to identify opportunities for improvement.
I hate not getting confirmation for an event that I have registered to attend – or worse, not getting any pre-event details at all. So, trust me, I was disheartened to hear from attendees of an event that my team hosted last fall that they hadn’t received any email confirmation details.
 Attendee: “We never received instructions
