“I Was Told There Would Be No Math” – Part 2
Question: if a lead inquires on a campaign in Q1 2010 and counts towards your marketing metrics for conversion; when is that prospect eligible to be counted again as another inquiry?
The Miriam-Webster definition for inquiry is as follows:
Main Entry: in·qui·ry; date: 15th century
1 : examination into
That quote was pulled from a classic Saturday Night Live skit with Chevy Chase impersonating Gerald Ford at a presidential debate. However, it may be just as relevant today, as we head into the new world of demand generation, and marketing automation – I bet many of you didn’t realize how much math would be required
Although I stole this title from a great R.E.M. song that references a confusing incident with Dan Rather, I hope you have come here to read about the “ideal email frequency” – a concept that is also confusing to many marketers.
Email frequency is a relative concept. What might be too many emails for you, may be
In our series about declining email response rates, so far we’ve looked at:
Cleaning out inactive contacts
Online reputation measurement
Follow-up timing
Today we’re going to talk about purchased list. (Hint: Bad Idea!)
Are you buying email lists from other sources and adding those folks into your database? Don’t. I mean it: stop right now. First of all, the success
In our quest for better email response rates we’ve looked at cleaning out inactive contacts as well as checking on your online reputation score. Today we’ll look at your follow-up times and how that can affect your response rates.
When you get a new lead into your database (through a website form, trade show booth visit,
In a series of continuing posts looking at email response rates, today’s topic is about your reputation.
If you’ve noticed that your email response rates are declining, it may be time to check your online reputation and make sure that you haven’t fallen into a pit of undeliverability. I recommend visiting senderscore.org for a check-up. Think of
I’ve been hearing a familiar refrain lately from the marketers that I work with: “My email response rates have been dropping.” If you’re singing that same tune, I have a some helpful ideas for you that I’ll be sharing over the next few weeks. Our first one: Do You See Dead People?
If your marketing database
