A good friend of mine once told me that, and it is so true. Storytelling is an art, an art that some people have, and some struggle with. I was at a dinner party a while ago with a group of friends. After a few glasses of wine, we all started to tell a few
Over the last few weeks I have been overwhelmed with email from every vendor whose website I have possibly visited in the last two years. It struck me that this is “end of year” and companies have revenue targets to hit so they are making this last effort in the 11th hour. It just really
Although I stole this title from a great R.E.M. song that references a confusing incident with Dan Rather, I hope you have come here to read about the “ideal email frequency” – a concept that is also confusing to many marketers.
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Email frequency is a relative concept. What might be too many emails for you, may be
We all know that email marketing success is dependent on many factors, but one of the most critical elements is your subject line. What’s interesting is that many companies still spend little time thinking about and testing the subject line ,as compared to the time they devote on developing the email design and call to
You’re probably familiar with the little text at the top of email messages directing people to “Click here to view this email as a web page”. Here are common phrases that I’ve seen lately:
Trouble viewing this message? Click here to see it as a web page.
If you’re having trouble reading this message, read the online
This is my tried and true method for determining if the call to action is easily discernable in an email: squint.  That’s right…open your email, roll your chair back from your desk, and squint. Is it clear where you should click? Can you see it without scrolling? This certainly isn’t scientific, but it gets the
Your buyer wants information. You have their attention. This is a great opportunity to listen to your buyer, route them to the right resources, and consistently introduce new audiences to your unique value proposition. If you do not have an automated Welcome Campaign for your new prospects – do not wait any longer to get one in place. If you have one in place, please re-evaluate from your customer’s point of view to identify opportunities for improvement.
I have a client whose company attends about 25 trade shows per year and up till now the follow-up for these events has been a little haphazard. We’ve begun working on ways to provide a series of automated post-show emails for these events. We want to come up with something scalable that can work for
