“I Was Told There Would Be No Math” – Part 2
Question: if a lead inquires on a campaign in Q1 2010 and counts towards your marketing metrics for conversion; when is that prospect eligible to be counted again as another inquiry?
The Miriam-Webster definition for inquiry is as follows:
Main Entry: in·qui·ry; date: 15th century
1 : examination into
Yesterday, in our series on Marketing ROI, we looked at Myth #1 – Cost per name is enough for measuring marketing effectiveness. The reality is a single metric does not tell us the whole story. Today, let’s explore different campaign revenue attribution methods so that you can better begin to look at the bigger picture.
Myth #2 – Long-term ROI analysis is
