A good friend of mine once told me that, and it is so true. Storytelling is an art, an art that some people have, and some struggle with. I was at a dinner party a while ago with a group of friends. After a few glasses of wine, we all started to tell a few
So with the Superbowl coming up this weekend, I thought I would divert from the “I told you there would be no math” series and focus on something equally important…Fantasy Football and Demand Generation. Yes I am one of those people who play Fantasy Football. I have the large HD LCD flatscreen, the NFL channel, and
Last week, I attended the Marketing Sherpa B2B Summit in San Francisco, CA. It was a pretty active event with Twitter conversations at #sherpaB2B09 and live streaming courtesy Hubspot TV. I just wanted to take a few minutes to recap some of the highlights from my perspective and hope to continue the discussion that we
According to MarketingSherpa, webinars are “one of the top two lead-generation tactics for B-to-B marketing”. That, with the current economic climate, gives you a great reasons to include webinars in your marketing strategy. So… Where do you start?
What should your topic be and who should present it?
When is the best day to host the event?
Who
Today I was reading Sirius Decisions’ latest press release (“SiriusDecisions Benchmark Data Reveals: Best-in-Class Companies Positioning for Better Days”). This sentence stood out to me: “…the firm has found that marketers are changing the make-up of their programs to be closer to field activity, shifting the focus more on clients and current deals.”
It’s interesting to
Reduce. Reuse. Recycle. We’re all familiar with that phrase from an environmental standpoint, but have you thought about it from a marketing point of view?
As marketers we spend a lot of time and effort creating campaigns. We have to prepare our target list, write our messages, design our landing pages, alert the sales team on
This is my tried and true method for determining if the call to action is easily discernable in an email: squint. That’s right…open your email, roll your chair back from your desk, and squint. Is it clear where you should click? Can you see it without scrolling? This certainly isn’t scientific, but it gets the
Your buyer wants information. You have their attention. This is a great opportunity to listen to your buyer, route them to the right resources, and consistently introduce new audiences to your unique value proposition. If you do not have an automated Welcome Campaign for your new prospects – do not wait any longer to get one in place. If you have one in place, please re-evaluate from your customer’s point of view to identify opportunities for improvement.
