http://marketinginsights.eloqua.com The Art and Science of Demand Generation Wed, 28 Oct 2009 16:17:57 +0000 http://backend.userland.com/rss092 en Your ability to gauge the health and activity level of your contact database is the basis for accurately measuring engagement levels, positively impacting deliverability scores, and effectively projecting campaign response rates. In addition, data quality drives better segmentation, better targeting, better personalization, and of course, more accurate lead scoring. In ... http://marketinginsights.eloqua.com/2009/10/28/data-quality-the-new-black/ Typically when clients first start with marketing automation they have to complete a data audit where they begin to understand how their data (the good, the bad and the ugly) affects their marketing effectiveness.  One area I see most often in B2B (businesses that sell to other businesses) organizations is the ... http://marketinginsights.eloqua.com/2009/10/08/best-practice-tip-use-job-function-and-job-level-fields/ My colleague Greg Lui is located in Eloqua's Singapore office and is responsible for managing our presence in the APAC region. As you can imagine his day includes interactions with many different languages. In cases where he needs some translation help, he recommends Babel Fish. If you interact with vendors, ... http://marketinginsights.eloqua.com/2009/10/02/friday-quick-tip-productivity-tool-babel-fish/ Today's Marketing Master is Larry Stein, Director of Marketing at KACE. How did you get where you are today? I have always been interested in the intersection of technology and business. I have held positions in marketing, network planning, technology consulting, management consulting and technical/sales training before settling into outbound marketing ... http://marketinginsights.eloqua.com/2009/09/30/marketing-master-larry-stein/ Last week, I attended the Marketing Sherpa B2B Summit in San Francisco, CA.  It was a pretty active event with Twitter conversations at #sherpaB2B09 and live streaming courtesy Hubspot TV. I just wanted to take a few minutes to recap some of the highlights from my perspective and hope to ... http://marketinginsights.eloqua.com/2009/09/29/marketing-sherpa-b2b-summit-recap/ In our series about declining email response rates, so far we've looked at: Cleaning out inactive contacts Online reputation measurement Follow-up timing Today we're going to talk about purchased list. (Hint: Bad Idea!) Are you buying email lists from other sources and adding those folks into your database? Don’t. I mean it: stop right now. ... http://marketinginsights.eloqua.com/2009/09/28/would-your-mother-be-proud-of-your-marketing-lists/ In our quest for better email response rates we've looked at cleaning out inactive contacts as well as checking on your online reputation score. Today we'll look at your follow-up times and how that can affect your response rates. When you get a new lead into your database (through a website ... http://marketinginsights.eloqua.com/2009/09/24/do-you-have-an-impeccable-sense-of-timing/ I created a post on a Best Practice Tip for Lead Stages a while ago  and since then a coaching situation has come up again and again....some organizations combine Lead Stage and Lead/Contact Type in one field. Most marketing organizations are trying to understand (1) where is the prospect in my ... http://marketinginsights.eloqua.com/2009/09/23/best-practice-tip-don%e2%80%99t-combine-lead-stage-and-leadcontact-type/ In a series of continuing posts looking at email response rates, today's topic is about your reputation. If you've noticed that your email response rates are declining, it may be time to check your online reputation and make sure that you haven’t fallen into a pit of undeliverability. I recommend visiting senderscore.org ... http://marketinginsights.eloqua.com/2009/09/22/does-your-email-reputation-precede-you/ Today's Marketing Master is Rebecca Hagen, Director of Marketing at Lumeta. How did you get where you are today? Art, design and writing are my passions in life, so marketing is a natural extension of what I enjoy doing. As part of my creative work, I started doing graphic design in paste-up, ... http://marketinginsights.eloqua.com/2009/09/14/marketing-master-rebecca-hagen/