Marketing Insights

Marketing Insights http://marketinginsights.eloqua.com The Art and Science of Demand Generation Mon, 08 Mar 2010 11:28:38 +0000 http://backend.userland.com/rss092 en Never Let the Facts Get in the Way of a Good Story (Ideas that Stick)

A good friend of mine once told me that, and it is so true. Storytelling is an art, an art that some people have, and some struggle with. I was at a dinner party a while ago with a group of friends. After a few glasses of wine, we all started to tell a few

]]> http://marketinginsights.eloqua.com/2010/03/08/never-let-the-facts-get-in-the-way-of-a-good-story-ideas-that-stick/ Look Kids! There’s Big Ben… and Parliament! When to Take Leads Out of the Nurturing Circle

Eloqua’s recent Customer Success tours have spawned good discussion around lead nurturing. One question that stuck out to me was “When do you stop nurturing a lead?“]]> http://marketinginsights.eloqua.com/2010/02/22/when-to-take-leads-out-of-the-nurturing-circle/ You’ve completed a great online event… now what? Read More...]]> http://marketinginsights.eloqua.com/2010/02/18/successful-online-event-now-what/ 2010 Goal #1 – Benchmark and Assess for Demand Generation Improvement Demand Lifecycle Recommended Metrics for Benchmarking

Demand Lifecycle Recommended Metrics for Benchmarking

As I mentioned in my blog post on January 22, 10 Goals I have for Marketers in 2010, the first one is to benchmark and assess for improvement in marketing effectiveness. According to Merriam-Webster, benchmark means to have a point of reference from which measurements may be made OR something that serves as a standard

]]> http://marketinginsights.eloqua.com/2010/02/16/2010-goal-1-benchmark-and-assess-for-demand-generation-improvement/ What I Learned About Demand Generation, From Fantasy Football

So with the Superbowl coming up this weekend, I thought I would divert from the “I told you there would be no math” series and focus on something equally important…Fantasy Football and Demand Generation. Yes I am one of those people who play Fantasy Football. I have the large HD LCD flatscreen, the NFL channel, and

]]> http://marketinginsights.eloqua.com/2010/02/05/what-i-learned-about-demand-generation-from-fantasy-football/ Marketing Master: Amanda McGuckin Hager Amanda McGukin Hagar

Today’s Marketing Master is the smart Amanda McGuckin Hager, Regional Marketing Manager for North American Programs for SolarWinds. She is also the founder of GoMarket.me, an online Marketing Mentor. Connect with her on LinkedIn or on Twitter. How did you get to where you are today? I was groomed for it from an early age.

]]> http://marketinginsights.eloqua.com/2010/02/02/marketing-master-amanda-mcguckin-hager/ A Few Good Marketers Read More...]]> http://marketinginsights.eloqua.com/2010/01/29/a-few-good-marketers/ 10 Goals I have for Marketers in 2010 Read More...]]> http://marketinginsights.eloqua.com/2010/01/22/10-goals-i-have-for-marketers-in-2010/ If a Lead Inquires and a Marketer isn’t Around to Count it, does it Convert?

“I Was Told There Would Be No Math” – Part 2 Question: if a lead inquires on a campaign in Q1 2010 and counts towards your marketing metrics for conversion; when is that prospect eligible to be counted again as another inquiry? The Miriam-Webster definition for inquiry is as follows: Main Entry: in·qui·ry; date: 15th century 1 : examination into

]]> http://marketinginsights.eloqua.com/2010/01/18/if-a-lead-inquires-and-a-marketer-isnt-around-to-count-it-does-it-convert/ Identify and Engage Inactive Contacts Read More...]]> http://marketinginsights.eloqua.com/2010/01/05/identify-and-engage-inactive-contacts/