The DMA 2010 Statistical Fact Book that was published last month, shows that 65% of marketers are using webinars as a communication channel but only 38% say this channel has been effective.
In the post Driving Demand for Your Online Events, we covered 4 key areas to focus on in order to not only get people
Uncategorized Posts
February 18th, 2010, by Rhonda Wunderlin Be the first to comment
You’ve completed a great online event… now what?
January 5th, 2010, by Rhonda Wunderlin Be the first to comment
Identify and Engage Inactive Contacts
Whether you call them inactive contacts, emotional unsubscribes or dead people – if you continue to market to contacts in your database who are ignoring your communications it impacts your metrics, your reputation and your effectiveness. Watch this 3 minute video to learn more about identifying that part of your database that are emotionally unsubscribed.
February 6th, 2009, by Laura Cross 1 Comment
Best Practice Recommendation for Hiring Demand Generation Professionals
When hiring for demand generation professionals it’s sometimes difficult to gauge the person’s understanding of the concepts. Providing a Homework Assignment after a phone interview, prior to the second phase onsite interview can help. Below is a list of ten behavioral questions to obtain more information about the candidate plus a logic exercise.
This assignment is
