As I mentioned in my blog post on January 22, 10 Goals I have for Marketers in 2010, the first one is to benchmark and assess for improvement in marketing effectiveness. According to Merriam-Webster, benchmark means to have a point of reference from which measurements may be made OR something that serves as a standard
As more and more buyers go online for information, more information is being provided online by sellers. As more information is made available, the search a buyer goes through to find what’s relevant to them is becoming more and more challenging. When faced with this dilemma, recent research by the Nielsen Company shows “there is
My colleague Greg Lui is located in Eloqua’s Singapore office and is responsible for managing our presence in the APAC region. As you can imagine his day includes interactions with many different languages. In cases where he needs some translation help, he recommends Babel Fish. If you interact with vendors, clients, partners and colleagues from
Today’s tool is Dropbox – a handy (and FREE!) file storage system. You can sync your files across multiple computers, share files with others, and access them online. The Dropbox folks say it better than I ever could: “Put your files into your Dropbox on one computer, and they’ll be instantly available on any of
Today’s tool isn’t really a tool, but more of a helpful hint about an application that you probably already use: Microsoft Outlook. The default setting in Outlook 2003 and 2007 is to display a small 3 line preview of incoming emails in the system tray down by the clock. This little window fades in and
Thanks to Joel Rothman for today’s tool: Paint.net. He summed it up nicely when he said, “It’s free and it’s awesome.” If you’re tired of the limitations of the clunky Paint program that comes with Windows, but you don’t have the budget for Photoshop, this is a great alternative. It has the concept of Layers
Today’s tool is PDFCreator and it was recommended by my colleague Adrian Azcurra. This is helpful tool if you don’t have access to the full version of Adobe Acrobat for creating PDFs. You can use it from any program that has a Print function because PDFcreator installs like another printer on your computer. It can
When I polled my colleagues for their recommendations on productivity tools, Snagit was on everyone’s list and it’s definitely at the top of mine. I use Snagit approximately 8,456 times per day on average (okay, maybe not quite that many…) and I find it indispensible.
What is it? It’s screen captures on steroids. You can highlight
I’m excited to tell you about Fences – it’s a tool to organize your Windows desktop and keep all of your icons tidy. It’s been a tremendous help to me, especially my new little Fence for “To Do” documents. One of my favorite features about this tool is the ability to hide all of the
For the next several weeks I will be focusing the Friday Quick Tip on helpful productivity tools that can make your work life a little easier.
Today’s tool is PureText, which was suggested to me by my fellow Eloquan Andrew Stafford. This is a simple little application that runs in the background on your Windows machine
