Best practice tells us to ensure alignment between marketing and sales for lead scoring programs. After all, the sales team is the beneficiary of what marketing implements for lead scoring. If you have the sales teams’ buy-in, it will make your life as a marketer much easier.
So how can I make sure there is buy-in
Today I was reading Sirius Decisions’ latest press release (“SiriusDecisions Benchmark Data Reveals: Best-in-Class Companies Positioning for Better Days”). This sentence stood out to me: “…the firm has found that marketers are changing the make-up of their programs to be closer to field activity, shifting the focus more on clients and current deals.”
It’s interesting to
There is no question that when sales and marketing work well together, companies see substantial improvement on important performance metrics: Sales cycles are shorter, market-entry costs go down, and the cost of sales is lower.” – Harvard Business Review. Ending the War Between Sales and Marketing.
If the company has a great quarter – sales gets
