So with the Superbowl coming up this weekend, I thought I would divert from the “I told you there would be no math” series and focus on something equally important…Fantasy Football and Demand Generation. Yes I am one of those people who play Fantasy Football. I have the large HD LCD flatscreen, the NFL channel, and
Based on feedback and talking to hundreds of Eloqua clients, I’ve created a list of 10 goals that every demand generation professional should focus on in 2010 to increase their marketing effectiveness. Each month I will blog on one of the goals in depth and provide examples. In the meantime if you have any ideas
Best practice tells us to ensure alignment between marketing and sales for lead scoring programs. After all, the sales team is the beneficiary of what marketing implements for lead scoring. If you have the sales teams’ buy-in, it will make your life as a marketer much easier.
So how can I make sure there is buy-in
