Your ability to gauge the health and activity level of your contact database is the basis for accurately measuring engagement levels, positively impacting deliverability scores, and effectively projecting campaign response rates. In addition, data quality drives better segmentation, better targeting, better personalization, and of course, more accurate lead scoring. In this 2 minute video Paul
In our series about declining email response rates, so far we’ve looked at:
Cleaning out inactive contacts
Online reputation measurement
Follow-up timing
Today we’re going to talk about purchased list. (Hint: Bad Idea!)
Are you buying email lists from other sources and adding those folks into your database? Don’t. I mean it: stop right now. First of all, the success
If your company sells through resellers or a channel, then your process might look something like this:
You work hard to bring in high quality leads
Your qualification team checks on the leads and sends the best ones on to your resellers
A large black hole engulfs the rest of the data in the sales cycle
There are many
Most clients start out with a lead bucket and an opportunity bucket. Marketing works with leads, sales works with opportunities. However, as you move toward an integrated marketing funnel, it is important to incorporate additional lead stages in the buying cycle.
A Lead Stage field buckets leads and opportunities into a category to help marketers understand
