As I mentioned in my blog post on January 22, 10 Goals I have for Marketers in 2010, the first one is to benchmark and assess for improvement in marketing effectiveness. According to Merriam-Webster, benchmark means to have a point of reference from which measurements may be made OR something that serves as a standard
So with the Superbowl coming up this weekend, I thought I would divert from the “I told you there would be no math” series and focus on something equally important…Fantasy Football and Demand Generation. Yes I am one of those people who play Fantasy Football. I have the large HD LCD flatscreen, the NFL channel, and
CFO: Marketer, these are serious allegations.
VP Sales: You marketers are all the same! Your campaigns always look so slick. You always are producing lots of “stuff”. But, when it comes to the tough questions, you never have answers!
Marketer: You want answers?
VP Sales: I think we are entitled to them.
Marketer: You want answers?
VP Sales: We want
Based on feedback and talking to hundreds of Eloqua clients, I’ve created a list of 10 goals that every demand generation professional should focus on in 2010 to increase their marketing effectiveness. Each month I will blog on one of the goals in depth and provide examples. In the meantime if you have any ideas
Your ability to gauge the health and activity level of your contact database is the basis for accurately measuring engagement levels, positively impacting deliverability scores, and effectively projecting campaign response rates. In addition, data quality drives better segmentation, better targeting, better personalization, and of course, more accurate lead scoring. In this 2 minute video Paul
In our series about declining email response rates, so far we’ve looked at:
Cleaning out inactive contacts
Online reputation measurement
Follow-up timing
Today we’re going to talk about purchased list. (Hint: Bad Idea!)
Are you buying email lists from other sources and adding those folks into your database? Don’t. I mean it: stop right now. First of all, the success
I created a post on a Best Practice Tip for Lead Stages a while ago and since then a coaching situation has come up again and again….some organizations combine Lead Stage and Lead/Contact Type in one field.
Most marketing organizations are trying to understand (1) where is the prospect in my buying cycle? and (2) who
If your company sells through resellers or a channel, then your process might look something like this:
You work hard to bring in high quality leads
Your qualification team checks on the leads and sends the best ones on to your resellers
A large black hole engulfs the rest of the data in the sales cycle
There are many
Best practice tells us to ensure alignment between marketing and sales for lead scoring programs. After all, the sales team is the beneficiary of what marketing implements for lead scoring. If you have the sales teams’ buy-in, it will make your life as a marketer much easier.
So how can I make sure there is buy-in
Today I was reading Sirius Decisions’ latest press release (“SiriusDecisions Benchmark Data Reveals: Best-in-Class Companies Positioning for Better Days”). This sentence stood out to me: “…the firm has found that marketers are changing the make-up of their programs to be closer to field activity, shifting the focus more on clients and current deals.”
It’s interesting to
