So with the Superbowl coming up this weekend, I thought I would divert from the “I told you there would be no math” series and focus on something equally important…Fantasy Football and Demand Generation. Yes I am one of those people who play Fantasy Football. I have the large HD LCD flatscreen, the NFL channel, and
Whether you call them inactive contacts, emotional unsubscribes or dead people – if you continue to market to contacts in your database who are ignoring your communications it impacts your metrics, your reputation and your effectiveness. Watch this 3 minute video to learn more about identifying that part of your database that are emotionally unsubscribed.
Over the last few weeks I have been overwhelmed with email from every vendor whose website I have possibly visited in the last two years. It struck me that this is “end of year” and companies have revenue targets to hit so they are making this last effort in the 11th hour. It just really
Although I stole this title from a great R.E.M. song that references a confusing incident with Dan Rather, I hope you have come here to read about the “ideal email frequency” – a concept that is also confusing to many marketers.
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Email frequency is a relative concept. What might be too many emails for you, may be
Relevance drives conversion! How relevant your message or offer is to the recipient determines how likely it is they will respond. #1 reason why people unsubscribe or opt-out is due to irrelevant messaging, the communication does not make sense or is not targeted to me, so I do not respond and I opt-out. So how
We spend a lot of time in B2B marketing talking about email segmentation, but I recently came across a great example of website segmentation that I’d like to share: www.rallydev.com.
The folks at Rally Software help organizations develop software using Agile practices, so they have several possible purchasers at a company all the way from a
Many of us started our email campaign careers in batch and blast mode. Many are still there. But with the tools on the market available today to track your user’s behavior and the ability to sync those tools with your CRM software, the barriers are coming down. It’s time to leap over the hurdles and
