There have been two blog posts in the 10 Goals I have for Marketers in 2010 series, today’s post is on goal #2; review the health of your database.
A great database helps you identify, profile and target the right people, at the right time. So if your ability to communicate is only as good as
Over the last few weeks I have been overwhelmed with email from every vendor whose website I have possibly visited in the last two years. It struck me that this is “end of year” and companies have revenue targets to hit so they are making this last effort in the 11th hour. It just really
Although I stole this title from a great R.E.M. song that references a confusing incident with Dan Rather, I hope you have come here to read about the “ideal email frequency” – a concept that is also confusing to many marketers.
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Email frequency is a relative concept. What might be too many emails for you, may be
