There have been two blog posts in the 10 Goals I have for Marketers in 2010 series, today’s post is on goal #2; review the health of your database.
A great database helps you identify, profile and target the right people, at the right time. So if your ability to communicate is only as good as
Based on feedback and talking to hundreds of Eloqua clients, I’ve created a list of 10 goals that every demand generation professional should focus on in 2010 to increase their marketing effectiveness. Each month I will blog on one of the goals in depth and provide examples. In the meantime if you have any ideas
Whether you call them inactive contacts, emotional unsubscribes or dead people – if you continue to market to contacts in your database who are ignoring your communications it impacts your metrics, your reputation and your effectiveness. Watch this 3 minute video to learn more about identifying that part of your database that are emotionally unsubscribed.
Over the last few weeks I have been overwhelmed with email from every vendor whose website I have possibly visited in the last two years. It struck me that this is “end of year” and companies have revenue targets to hit so they are making this last effort in the 11th hour. It just really
