There have been two blog posts in the 10 Goals I have for Marketers in 2010 series, today’s post is on goal #2; review the health of your database.
A great database helps you identify, profile and target the right people, at the right time. So if your ability to communicate is only as good as
Typically when clients first start with marketing automation they have to complete a data audit where they begin to understand how their data (the good, the bad and the ugly) affects their marketing effectiveness.
One area I see most often in B2B (businesses that sell to other businesses) organizations is the need for moving from a
In our series about declining email response rates, so far we’ve looked at:
Cleaning out inactive contacts
Online reputation measurement
Follow-up timing
Today we’re going to talk about purchased list. (Hint: Bad Idea!)
Are you buying email lists from other sources and adding those folks into your database? Don’t. I mean it: stop right now. First of all, the success
