In this brief video Jen Horton discusses the importance of answering the following 4 questions in order to keep your website visitors engaged:
Am I where I expected to be?
Is it relevant to me?
Do I believe you?
Is it easy to take action?
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We spend a lot of time in B2B marketing talking about email segmentation, but I recently came across a great example of website segmentation that I’d like to share: www.rallydev.com.
The folks at Rally Software help organizations develop software using Agile practices, so they have several possible purchasers at a company all the way from a
Now let’s talk copywriting…your email and landing page copy is intended to get the person to convert right? Get them to click through or submit a form…
Everyone is busy, so we need to make sure it’s relevant and compelling, so we don’t get ignored!
So here are your 4 copywriting dos…
1. Get to the point!
The Search Engine Marketing Professionals Organization (SEMPO) recently reported that spending on search engine marketing (SEM) in North America is expected to hit $26 billion by 2013. And the majority of respondents (70%) said they are trying to generate leads for direct or indirect sales models.
The analysis indicates on MarketingCharts.com however, the only metrics marketers
