A good friend of mine once told me that, and it is so true. Storytelling is an art, an art that some people have, and some struggle with. I was at a dinner party a while ago with a group of friends. After a few glasses of wine, we all started to tell a few
Eloqua’s recent Customer Success tours have spawned good discussion around lead nurturing. One question that stuck out to me was “When do you stop nurturing a lead?“
Over the last few weeks I have been overwhelmed with email from every vendor whose website I have possibly visited in the last two years. It struck me that this is “end of year” and companies have revenue targets to hit so they are making this last effort in the 11th hour. It just really
Random acts of content do not help the buyer through their evaluation process. In fact lack of relevant content cuts the likelihood you’ll make the shortlist by 33%, having a huge impact on your demand generation and lead nurturing efforts. Watch this short video sharing 3 easy tips to generating fresh and engaging content for
In our quest for better email response rates we’ve looked at cleaning out inactive contacts as well as checking on your online reputation score. Today we’ll look at your follow-up times and how that can affect your response rates.
When you get a new lead into your database (through a website form, trade show booth visit,
When I polled my colleagues for their recommendations on productivity tools, Snagit was on everyone’s list and it’s definitely at the top of mine. I use Snagit approximately 8,456 times per day on average (okay, maybe not quite that many…) and I find it indispensible.
What is it? It’s screen captures on steroids. You can highlight
Now let’s talk copywriting…your email and landing page copy is intended to get the person to convert right? Get them to click through or submit a form…
Everyone is busy, so we need to make sure it’s relevant and compelling, so we don’t get ignored!
So here are your 4 copywriting dos…
1. Get to the point!
Many of us started our email campaign careers in batch and blast mode. Many are still there. But with the tools on the market available today to track your user’s behavior and the ability to sync those tools with your CRM software, the barriers are coming down. It’s time to leap over the hurdles and
Today I was reading Sirius Decisions’ latest press release (“SiriusDecisions Benchmark Data Reveals: Best-in-Class Companies Positioning for Better Days”). This sentence stood out to me: “…the firm has found that marketers are changing the make-up of their programs to be closer to field activity, shifting the focus more on clients and current deals.”
It’s interesting to
Your buyer wants information. You have their attention. This is a great opportunity to listen to your buyer, route them to the right resources, and consistently introduce new audiences to your unique value proposition. If you do not have an automated Welcome Campaign for your new prospects – do not wait any longer to get one in place. If you have one in place, please re-evaluate from your customer’s point of view to identify opportunities for improvement.
