Random acts of content do not help the buyer through their evaluation process. In fact lack of relevant content cuts the likelihood you’ll make the shortlist by 33%, having a huge impact on your demand generation and lead nurturing efforts. Watch this short video sharing 3 easy tips to generating fresh and engaging content for
Multi-Channel Communications Posts
As more and more buyers go online for information, more information is being provided online by sellers. As more information is made available, the search a buyer goes through to find what’s relevant to them is becoming more and more challenging. When faced with this dilemma, recent research by the Nielsen Company shows “there is
Webinar, webcast, virtual or online event… whatever you call them, they are still being used by marketers and they are still working. As I shared in my “Where Do You Start” post, webinars are “one of the top two lead-generation tactics for B-to-B marketing”. As well, a recent report “looks at the expected decline
No, I’m not talking about the 265 channels you can get on DirecTV, I’m talking about Marketing Channels. In the last few years we’ve become (overly?) reliant on email because it’s comparatively cheap and fairly measurable. Sometimes we throw a little direct mail into the mix, especially for those folks we don’t have email addresses
At three recent user group events I’ve attended for my company, the topic of social media has been a hot one, with Twitter being the hottest topic of all. The Big Question is: Would it be valuable for my company to be on Twitter? My colleague Chad Horenfeldt recently wrote a great post on social
For those who know me personally, you may be surprised it has taken me even this long to post something about Twitter. Well, today is the day. Many marketing success stories are popping up especially in regards to consumer brands. Great examples, indeed, but I have long suspected usefulness of Twitter for all types of marketers
Your buyer wants information. You have their attention. This is a great opportunity to listen to your buyer, route them to the right resources, and consistently introduce new audiences to your unique value proposition. If you do not have an automated Welcome Campaign for your new prospects – do not wait any longer to get one in place. If you have one in place, please re-evaluate from your customer’s point of view to identify opportunities for improvement.
