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	<title>Marketing Insights &#187; Landing Page Optimization</title>
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	<description>The Art and Science of Demand Generation</description>
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		<title>Avoiding the Back Button</title>
		<link>http://marketinginsights.eloqua.com/2009/09/08/avoiding-the-back-button/</link>
		<comments>http://marketinginsights.eloqua.com/2009/09/08/avoiding-the-back-button/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 09:30:19 +0000</pubDate>
		<dc:creator>Rhonda Wunderlin</dc:creator>
				<category><![CDATA[Campaign Planning]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Website Optimization]]></category>
		<category><![CDATA[back button]]></category>
		<category><![CDATA[Jennifer Horton]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web visitor]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://marketinginsights.eloqua.com/?p=943</guid>
		<description><![CDATA[<a href="http://marketinginsights.eloqua.com/2009/09/08/avoiding-the-back-button/"><img align="right" hspace="5" width="150" height="150" src="http://marketinginsights.eloqua.com/wp-content/uploads/2009/09/back_button-150x150.png" class="alignright wp-post-image tfe" alt="Click to watch now!" title="Avoiding the Back Button" /></a>In this brief video Jen Horton discusses the importance of answering the following 4 questions in order to keep your website visitors engaged:

 Am I where I expected to be?
Is it relevant to me?
 Do I believe you?
 Is it easy to take action?

Tweet This Post!
]]></description>
			<content:encoded><![CDATA[<p>In this brief <a title="video" href="http://www.youtube.com/watch?v=Aj1R7bYRxZI" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.youtube.com/watch?v=Aj1R7bYRxZI&amp;referer=');">video</a> Jen Horton discusses the importance of answering the following 4 questions in order to keep your website visitors engaged:</p>
<ol>
<li> Am I where I expected to be?</li>
<li>Is it relevant to me?</li>
<li> Do I believe you?</li>
<li> Is it easy to take action?</li>
</ol>
<div class="wp-caption aligncenter" style="width: 439px"><a href="http://www.youtube.com/watch?v=Aj1R7bYRxZI" onclick="pageTracker._trackPageview('/outgoing/www.youtube.com/watch?v=Aj1R7bYRxZI&amp;referer=');"><img title="Avoiding the Back Button" src="http://marketinginsights.eloqua.com/wp-content/uploads/2009/09/back_button.png" alt="Click to watch now!" width="429" height="344" /></a><p class="wp-caption-text">Click to watch now!</p></div>
<p align="center"><strong><a href="http://twitter.com/home?status=2 minute video: Ensure your website visitors don't hit the Back Button when they land on your site. http://wp.me/pj7sc-fd" target="_blank" onclick="pageTracker._trackPageview('/outgoing/twitter.com/home?status=2_minute_video_Ensure_your_website_visitors_don_t_hit_the_Back_Button_when_they_land_on_your_site._http_//wp.me/pj7sc-fd&amp;referer=');">Tweet This Post!</a></strong></p>
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		</item>
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		<title>Using Email as a Teaser</title>
		<link>http://marketinginsights.eloqua.com/2009/08/25/using-email-as-a-teaser/</link>
		<comments>http://marketinginsights.eloqua.com/2009/08/25/using-email-as-a-teaser/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 17:30:25 +0000</pubDate>
		<dc:creator>Rhonda Wunderlin</dc:creator>
				<category><![CDATA[Campaign Management]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[convert]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[engage]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[Laura Cross]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://marketinginsights.eloqua.com/?p=886</guid>
		<description><![CDATA[<a href="http://marketinginsights.eloqua.com/2009/08/25/using-email-as-a-teaser/"><img align="right" hspace="5" width="150" src="http://marketinginsights.eloqua.com/wp-content/uploads/2009/08/email-as-teaser2.png?w=400" class="alignright wp-post-image tfe" alt="Click to watch now! (2 min)" title="email-as-teaser" /></a>In this short video, Laura Cross shares quick tips to ensure your email does not get ignored. Watch it now!
Tweet This Post!
]]></description>
			<content:encoded><![CDATA[<p>In this short video, Laura Cross shares quick tips to ensure your email does <strong><em>not</em></strong> get ignored. Watch it now!<br />
<div id="attachment_899" class="wp-caption aligncenter" style="width: 410px"><a href="http://www.youtube.com/watch?v=-oAg7uO4Py0" onclick="pageTracker._trackPageview('/outgoing/www.youtube.com/watch?v=-oAg7uO4Py0&amp;referer=');"><img src="http://marketinginsights.eloqua.com/wp-content/uploads/2009/08/email-as-teaser2.png?w=400" alt="Click to watch now! (2 min)" title="email-as-teaser" width="400" height="251" class="size-large wp-image-899" /></a><p class="wp-caption-text">Click to watch now! (2 min)</p></div></p>
<p align="center"><strong><a href="http://twitter.com/home?status=Quick tips to ensure your email does not get ignored http://wp.me/pj7sc-ei" target="_blank" onclick="pageTracker._trackPageview('/outgoing/twitter.com/home?status=Quick_tips_to_ensure_your_email_does_not_get_ignored_http_//wp.me/pj7sc-ei&amp;referer=');">Tweet This Post!</a></strong></p>
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