• Home
  • About
  • Authors
  • Marketing Effectiveness Model
    •  

    Avoiding the Back Button

    September 8th, 2009

    In this brief video Jen Horton discusses the importance of answering the following 4 questions in order to keep your website visitors engaged:

    1. Am I where I expected to be?
    2. Is it relevant to me?
    3. Do I believe you?
    4. Is it easy to take action?
    Click to watch now!

    Click to watch now!

    Tweet This Post!

    No Comments » | Campaign Planning, Landing Page Optimization, Website Optimization | Permalink
    Posted by Rhonda Wunderlin

    Using Email as a Teaser

    August 25th, 2009

    In this short video, Laura Cross shares quick tips to ensure your email does not get ignored. Watch it now!

    Click to watch now! (2 min)

    Click to watch now! (2 min)

    Tweet This Post!

    3 Comments | Campaign Management, Email Marketing, Landing Page Optimization | Permalink
    Posted by Rhonda Wunderlin