In this short video, Laura Cross shares quick tips to ensure your email does not get ignored. Watch it now!
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Email Marketing Posts
No, I’m not talking about the 265 channels you can get on DirecTV, I’m talking about Marketing Channels. In the last few years we’ve become (overly?) reliant on email because it’s comparatively cheap and fairly measurable. Sometimes we throw a little direct mail into the mix, especially for those folks we don’t have email addresses
We all know that email marketing success is dependent on many factors, but one of the most critical elements is your subject line. What’s interesting is that many companies still spend little time thinking about and testing the subject line ,as compared to the time they devote on developing the email design and call to
You’re probably familiar with the little text at the top of email messages directing people to “Click here to view this email as a web page”. Here are common phrases that I’ve seen lately:
Trouble viewing this message? Click here to see it as a web page.
If you’re having trouble reading this message, read the online
Many of us started our email campaign careers in batch and blast mode. Many are still there. But with the tools on the market available today to track your user’s behavior and the ability to sync those tools with your CRM software, the barriers are coming down. It’s time to leap over the hurdles and
If you have autoresponders set up on your website forms (and I sincerely hope you do!) you may want to spend a few minutes making sure they’re up to date. Does the call to action still make sense? Is all of the contact information correct? Does the design reflect your latest branding?
You can check on
This is my tried and true method for determining if the call to action is easily discernable in an email: squint. That’s right…open your email, roll your chair back from your desk, and squint. Is it clear where you should click? Can you see it without scrolling? This certainly isn’t scientific, but it gets the
I hate not getting confirmation for an event that I have registered to attend – or worse, not getting any pre-event details at all. So, trust me, I was disheartened to hear from attendees of an event that my team hosted last fall that they hadn’t received any email confirmation details.
Attendee: “We never received instructions
