A good friend of mine once told me that, and it is so true. Storytelling is an art, an art that some people have, and some struggle with. I was at a dinner party a while ago with a group of friends. After a few glasses of wine, we all started to tell a few
Eloqua’s recent Customer Success tours have spawned good discussion around lead nurturing. One question that stuck out to me was “When do you stop nurturing a lead?“
Whether you call them inactive contacts, emotional unsubscribes or dead people – if you continue to market to contacts in your database who are ignoring your communications it impacts your metrics, your reputation and your effectiveness. Watch this 3 minute video to learn more about identifying that part of your database that are emotionally unsubscribed.
Over the last few weeks I have been overwhelmed with email from every vendor whose website I have possibly visited in the last two years. It struck me that this is “end of year” and companies have revenue targets to hit so they are making this last effort in the 11th hour. It just really
Random acts of content do not help the buyer through their evaluation process. In fact lack of relevant content cuts the likelihood you’ll make the shortlist by 33%, having a huge impact on your demand generation and lead nurturing efforts. Watch this short video sharing 3 easy tips to generating fresh and engaging content for
Although I stole this title from a great R.E.M. song that references a confusing incident with Dan Rather, I hope you have come here to read about the “ideal email frequency” – a concept that is also confusing to many marketers.
Email frequency is a relative concept. What might be too many emails for you, may be
In our series about declining email response rates, so far we’ve looked at:
Cleaning out inactive contacts
Online reputation measurement
Follow-up timing
Today we’re going to talk about purchased list. (Hint: Bad Idea!)
Are you buying email lists from other sources and adding those folks into your database? Don’t. I mean it: stop right now. First of all, the success
In our quest for better email response rates we’ve looked at cleaning out inactive contacts as well as checking on your online reputation score. Today we’ll look at your follow-up times and how that can affect your response rates.
When you get a new lead into your database (through a website form, trade show booth visit,
In a series of continuing posts looking at email response rates, today’s topic is about your reputation.
If you’ve noticed that your email response rates are declining, it may be time to check your online reputation and make sure that you haven’t fallen into a pit of undeliverability. I recommend visiting senderscore.org for a check-up. Think of
I’ve been hearing a familiar refrain lately from the marketers that I work with: “My email response rates have been dropping.” If you’re singing that same tune, I have a some helpful ideas for you that I’ll be sharing over the next few weeks. Our first one: Do You See Dead People?
If your marketing database
