A good friend of mine once told me that, and it is so true. Storytelling is an art, an art that some people have, and some struggle with. I was at a dinner party a while ago with a group of friends. After a few glasses of wine, we all started to tell a few
Eloqua’s recent Customer Success tours have spawned good discussion around lead nurturing. One question that stuck out to me was “When do you stop nurturing a lead?“
So with the Superbowl coming up this weekend, I thought I would divert from the “I told you there would be no math” series and focus on something equally important…Fantasy Football and Demand Generation. Yes I am one of those people who play Fantasy Football. I have the large HD LCD flatscreen, the NFL channel, and
Random acts of content do not help the buyer through their evaluation process. In fact lack of relevant content cuts the likelihood you’ll make the shortlist by 33%, having a huge impact on your demand generation and lead nurturing efforts. Watch this short video sharing 3 easy tips to generating fresh and engaging content for
Last week, I attended the Marketing Sherpa B2B Summit in San Francisco, CA. It was a pretty active event with Twitter conversations at #sherpaB2B09 and live streaming courtesy Hubspot TV. I just wanted to take a few minutes to recap some of the highlights from my perspective and hope to continue the discussion that we
In this brief video Jen Horton discusses the importance of answering the following 4 questions in order to keep your website visitors engaged:
Am I where I expected to be?
Is it relevant to me?
Do I believe you?
Is it easy to take action?
Tweet This Post!
Anyone who can leverage a hair band as part of their marketing campaign has to be interesting, right? Next up on our roster…
Kris Shorter: Marketing Manager at Roche Diagnostics
How did you get where you are today?
4 Words – Path of Least Resistance
What’s interesting in marketing for your space right now?
The entire Life Science Research Community
I haven’t met Aaron in person. Although I hope to soon as we both do live in the fine city of Austin, TX. I have always been impressed with the quality of content that his marketing team at Powered delivers to its audience.
I also have been following Aaron on Twitter for some time and have
No, I’m not talking about the 265 channels you can get on DirecTV, I’m talking about Marketing Channels. In the last few years we’ve become (overly?) reliant on email because it’s comparatively cheap and fairly measurable. Sometimes we throw a little direct mail into the mix, especially for those folks we don’t have email addresses
According to MarketingSherpa, webinars are “one of the top two lead-generation tactics for B-to-B marketing”. That, with the current economic climate, gives you a great reasons to include webinars in your marketing strategy. So… Where do you start?
What should your topic be and who should present it?
When is the best day to host the event?
Who
