Eloqua’s recent Customer Success tours have spawned good discussion around lead nurturing. One question that stuck out to me was “When do you stop nurturing a lead?“
Campaign Automation Posts
February 22nd, 2010, by Andy Worobel Be the first to comment
Look Kids! There’s Big Ben… and Parliament! When to Take Leads Out of the Nurturing Circle
Based on feedback and talking to hundreds of Eloqua clients, I’ve created a list of 10 goals that every demand generation professional should focus on in 2010 to increase their marketing effectiveness. Each month I will blog on one of the goals in depth and provide examples. In the meantime if you have any ideas
Doing the same thing over and over and expecting a different result is the definition of insanity. Ever heard that saying? Well, I can’t tell you how many marketers when asked, “What results have you received?” They answer with, I don’t know or I can’t track or report properly.
So if you execute marketing programs
For those who know me personally, you may be surprised it has taken me even this long to post something about Twitter. Well, today is the day. Many marketing success stories are popping up especially in regards to consumer brands. Great examples, indeed, but I have long suspected usefulness of Twitter for all types of marketers
If you have autoresponders set up on your website forms (and I sincerely hope you do!) you may want to spend a few minutes making sure they’re up to date. Does the call to action still make sense? Is all of the contact information correct? Does the design reflect your latest branding?
You can check on
