Marketing Insights - The Art and Science of Creating Demand

Today’s Marketing Master is the smart Amanda McGuckin Hager, Regional Marketing Manager for North American Programs for SolarWinds. She is also the founder of GoMarket.me, an online Marketing Mentor. Connect with her on LinkedIn or on Twitter.

How did you get to where you are today?
I was groomed for it from an early age. My Mom is a Realtor, so I grew up assembling direct mail pieces and promotional flyers at the dining room table. My Dad is a dentist in private practice, and I spent my afternoons after school watching his business in operation (and playing with his office supplies and dental equipment.)

What is interesting in Marketing in your space right now?
It’s probably not new to many of you, but I am very interested in Data and Customer Profiling right now. I am also drawn to NeuroMarketing, which I think is pure brilliance.

How do you get good ideas and inspiration?
From my community, from trusted sources, the world around me.

What campaign have you seen recently that really blew you away?
The way indie movies are hitting the scene, in a peer-to-peer, private screening format, is genius. The combination of Word-Of-Mouth/Product Review aspect with the Hyperlocality and Community aspect yields the root of Marketing – a win/win for product and consumer through effective distribution of a message.

If you were a font, which font would you be?
Helvetica

Please share a nugget of Marketing Wisdom with our readers?
Experiment. Test. Listen to your gut. Trust yourself.

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