Eloqua’s recent Customer Success tours have spawned good discussion around lead nurturing. One question that stuck out to me was “When do you stop nurturing a lead?“
Archive for February, 2010
February 22nd, 2010, by Andy Worobel Be the first to comment
Look Kids! There’s Big Ben… and Parliament! When to Take Leads Out of the Nurturing Circle
February 18th, 2010, by Rhonda Wunderlin Be the first to comment
You’ve completed a great online event… now what?
The DMA 2010 Statistical Fact Book that was published last month, shows that 65% of marketers are using webinars as a communication channel but only 38% say this channel has been effective.
In the post Driving Demand for Your Online Events, we covered 4 key areas to focus on in order to not only get people
February 16th, 2010, by Laura Cross 2 Comments
2010 Goal #1 – Benchmark and Assess for Demand Generation Improvement
As I mentioned in my blog post on January 22, 10 Goals I have for Marketers in 2010, the first one is to benchmark and assess for improvement in marketing effectiveness. According to Merriam-Webster, benchmark means to have a point of reference from which measurements may be made OR something that serves as a standard
February 5th, 2010, by Paul Teshima Be the first to comment
What I Learned About Demand Generation, From Fantasy Football
So with the Superbowl coming up this weekend, I thought I would divert from the “I told you there would be no math” series and focus on something equally important…Fantasy Football and Demand Generation. Yes I am one of those people who play Fantasy Football. I have the large HD LCD flatscreen, the NFL channel, and
February 2nd, 2010, by Jennifer Horton Be the first to comment
Marketing Master: Amanda McGuckin Hager
Today’s Marketing Master is the smart Amanda McGuckin Hager, Regional Marketing Manager for North American Programs for SolarWinds. She is also the founder of GoMarket.me, an online Marketing Mentor. Connect with her on LinkedIn or on Twitter.
How did you get to where you are today?
I was groomed for it from an early age.
