Over the last few weeks I have been overwhelmed with email from every vendor whose website I have possibly visited in the last two years. It struck me that this is “end of year” and companies have revenue targets to hit so they are making this last effort in the 11th hour. It just really
Archive for December, 2009
December 24th, 2009, by Rhonda Wunderlin Be the first to comment
Twas the night before Christmas and Marketers were…
Random acts of content do not help the buyer through their evaluation process. In fact lack of relevant content cuts the likelihood you’ll make the shortlist by 33%, having a huge impact on your demand generation and lead nurturing efforts. Watch this short video sharing 3 easy tips to generating fresh and engaging content for
That quote was pulled from a classic Saturday Night Live skit with Chevy Chase impersonating Gerald Ford at a presidential debate. However, it may be just as relevant today, as we head into the new world of demand generation, and marketing automation – I bet many of you didn’t realize how much math would be required
As more and more buyers go online for information, more information is being provided online by sellers. As more information is made available, the search a buyer goes through to find what’s relevant to them is becoming more and more challenging. When faced with this dilemma, recent research by the Nielsen Company shows “there is
Although I stole this title from a great R.E.M. song that references a confusing incident with Dan Rather, I hope you have come here to read about the “ideal email frequency” – a concept that is also confusing to many marketers.
Â
Email frequency is a relative concept. What might be too many emails for you, may be
