Your ability to gauge the health and activity level of your contact database is the basis for accurately measuring engagement levels, positively impacting deliverability scores, and effectively projecting campaign response rates. In addition, data quality drives better segmentation, better targeting, better personalization, and of course, more accurate lead scoring. In this 2 minute video Paul
Typically when clients first start with marketing automation they have to complete a data audit where they begin to understand how their data (the good, the bad and the ugly) affects their marketing effectiveness.
One area I see most often in B2B (businesses that sell to other businesses) organizations is the need for moving from a
My colleague Greg Lui is located in Eloqua’s Singapore office and is responsible for managing our presence in the APAC region. As you can imagine his day includes interactions with many different languages. In cases where he needs some translation help, he recommends Babel Fish. If you interact with vendors, clients, partners and colleagues from
