Today’s Marketing Master is Larry Stein, Director of Marketing at KACE.
How did you get where you are today?
I have always been interested in the intersection of technology and business. I have held positions in marketing, network planning, technology consulting, management consulting and technical/sales training before settling into outbound marketing for early stage, enterprise-focused startups. From there I specialized in marketing communications, PR/AR, and lead generation with a focus on accelerating the sales process.
What’s interesting in marketing for your space right now?
The tools available to outbound marketing today are astounding. We are truly only limited by creativity and budget in developing and delivering more efficient lead generation funnels. With integrated reporting and systems, we can quickly trial new programs and measure their impact/ROI accelerating the pace of change/innovation in the marketing function.
How do you get good ideas and inspiration?
Meeting with customers, sales reps, lead qualification reps and even attending shows keep me grounded in the current state of affairs in the sales process. Reading online resources detailing current best practices is another great source of ideas. Finally, business books provide a constant source of interesting concepts.
What campaign have you seen recently that really blew you away?
In the current economic environment, simplicity is key. We have developed some great new scripts that came out of simple joint telemarketing calls and brainstorming. The results have been great Our latest marketing automation programs also take their inspiration from watching great sales people and how we can automate some of these great best practices.
If you were a font, which font would you be?
Comic Sans. Simple, clean and fun.
Please share with us a nugget of your marketing wisdom for our readers.
Continually innovate by sharing your results with others and learning from them. There are so many great marketers doing wonderful things – we can learn a lot from each other. We just need to make time to get together and share best practices – and this is not always easy or convenient.
Posted in: Marketing Masters
[...] Larry Stein: Director of Marketing at KACE [...]