September 28th, 2009, by Heather Foeh 6 Comments
Would Your Mother Be Proud of Your Marketing Lists?
In our series about declining email response rates, so far we’ve looked at:
Today we’re going to talk about purchased list. (Hint: Bad Idea!)
Are you buying email lists from other sources and adding those folks into your database? Don’t. I mean it: stop right now. First of all, the success rate on purchased email lists is approximately .001% according to my in-depth research, not to mention that you’re killing your online reputation. If you’ve purchased lists in the past I encourage you to be ruthless and cull those people from your database. Right now. Go.
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This post's tags: email response rates, purchased lists
Posted in: Data Acquisition, Data Management, Email Marketing
Posted in: Data Acquisition, Data Management, Email Marketing
[...] Would Your Mother Be Proud of Your Marketing Lists? « Marketing Insights marketinginsights.eloqua.com/2009/09/28/would-your-mother-be-proud-of-your-marketing-lists – view page – cached In our series about declining email response rates, so far we’ve looked at: * Cleaning out inactive contacts * Online reputation measurement * Follow-up timing — From the page [...]
Hi Heather,
I completely agree with you for most list vendors. However, some would bucket ReachForce in with purchased email lists and I want to make sure you aren’t in this post. Although we do sell contact info, including email addresses, our contacts are highly targeted and custom for each of our customers. We also guarantee all of our contact info to be 100% accurate and that the contact is part of the decision making unit (as specified by customer).
As an Eloqua user, I completely agree that the data you put in dramatically affects your marketing results. We do our best to provide marketers with the very best data to get better campaign results.
Leigh Anne
Leigh Anne – I absolutely agree with you about Reachforce and you make a great point. My article was definitely focused more on those “buy 10,000 email addresses for only $200″ kind of lists.
Thanks for stopping by! — Heather
[...] In our next post we’ll answer the question: Would your mother be proud of your marketing lists? [...]
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