Do You Have an Impeccable Sense of Timing?
In our quest for better email response rates we’ve looked at cleaning out inactive contacts as well as checking on your online reputation score. Today we’ll look at your follow-up times and how that can affect your response rates.
When you get a new lead into your database (through a website form, trade show booth visit, etc.) are you responding quickly? Or is it thirty days until the prospect hears from you? The longer you wait, the more likely they are to forget you – and ignore you. In this wonderful new world of social media I’ve noticed some marketers dropping some of their old-school tactics (such as autoresponders and immediate follow-ups). Don’t let those new leads go stale and become part of your non-responder baggage.
In our next post we’ll answer the question: Would your mother be proud of your marketing lists?
Posted in: Email Marketing, Nurturing Campaigns
