In a series of continuing posts looking at email response rates, today’s topic is about your reputation.
If you’ve noticed that your email response rates are declining, it may be time to check your online reputation and make sure that you haven’t fallen into a pit of undeliverability. I recommend visiting senderscore.org for a check-up. Think of it as the “credit score” of your domain name. While you’re there, you can sign up for an email series that will help you correct any issues you may uncover.
Next up… we’ll look at your follow-up times.
3 Comments »
Subscribe to read this post's comments in a RSS feed
This post's tags: deliverability, email response rates
Posted in: Email Marketing
Posted in: Email Marketing


[...] topic we’ll talk about why these dead people are not just dragging down your response rates, they’re also hurting your deliverability reputation. Stay [...]
[...] response rates we’ve looked at cleaning out inactive contacts as well as checking on your online reputation score. Today we’ll look at your follow-up times and how that can affect your response [...]
[...] Online reputation measurement [...]