Today’s Marketing Master is Rebecca Hagen, Director of Marketing at Lumeta.
How did you get where you are today?
Art, design and writing are my passions in life, so marketing is a natural extension of what I enjoy doing. As part of my creative work, I started doing graphic design in paste-up, and then picked up desktop publishing skills. After studying writing for my undergrad I did communications and marketing work for some media and arts companies and for an agency, then eventually found my way to high-tech. The complexity of high-tech adds another level to marketing that I find exciting.
What’s interesting in marketing for your space right now?
There’s a lot of buzz about Web 2.0 and what it means for the B2B world. Marketers are always looking for new vehicles to tell their story, but I think it’s important to consider the right strategy for your specific business and for reaching your specific consumer. Not every method is right for every business and even within Web 2.0 there are many different approaches and strategies to consider, and the differences really do matter.
How do you get good ideas and inspiration?
One place is from marketing award competitions. You get to see what some of the leading agencies are doing.
What campaign have you seen recently that really blew you away?
I really like the Sprint Now Network “Statistics” campaign (link 1 and link 2) think it’s really current and it advances a number of their brand attributes in a subtle, seamless way.
If you were a font, which font would you be?
Font selection out of context? Okay, I’ll humor you. Optima, occasionally Neue Helvetica.
Please share with us a nugget of your marketing wisdom for our readers.
Know what success looks like and how you’ll measure it for every facet of what you do. That allows you to have transparency on what your impact is for the business.
Posted in: Marketing Masters
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