Today’s Marketing Master is Barbara Ware, Director of Marketing at BravePoint.
How did you get where you are today?
Never stop trying; never stop learning. Sounds simplistic but sometimes it’s not easy.
What’s interesting in marketing for your space right now?
We’re doing a lot of live video – virtual conferences, virtual product launches. Very well received in our market to save productivity/travel time.
How do you get good ideas and inspiration?
Brainstorming with colleagues mostly, and reading other companies’ campaigns (not competitors necessarily, just everyone). I’m always listening and thinking of how I can parlay something into an interesting campaign.
What campaign have you seen recently that really blew you away?
Actually it was an event, not a campaign — the virtual conference we recently produced. I was very pleasantly surprised at how well-received the chat functionality was. We think of chat-rooms as old (AOL) technology but in conjunction with a live video-streamed event, it was a fantastic medium for the participants to feel together and present at the event. The participants had a ball, chatting each other “virtual beers” at happy hour and virtual bagels first thing in the morning, plus their questions were answered as soon as they were asked.
If you were a font, which font would you be?
Oh I don’t know…maybe Helvetica since it’s my favorite and sounds like it could wreak havoc if need be.
Please share with us a nugget of your marketing wisdom for our readers.
Don’t try to please everyone. Marketing is very subjective and remember who your “subject” is. Visualize them, then keep them engaged, entertained, and interested in your products and services.
Posted in: Marketing Masters
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