Today’s Marketing Master is Larry Stein, Director of Marketing at KACE.
How did you get where you are today?
I have always been interested in the intersection of technology and business. I have held positions in marketing, network planning, technology consulting, management consulting and technical/sales training before settling into outbound marketing for early stage, enterprise-focused startups.
Last week, I attended the Marketing Sherpa B2B Summit in San Francisco, CA. It was a pretty active event with Twitter conversations at #sherpaB2B09 and live streaming courtesy Hubspot TV. I just wanted to take a few minutes to recap some of the highlights from my perspective and hope to continue the discussion that we
In our series about declining email response rates, so far we’ve looked at:
Cleaning out inactive contacts
Online reputation measurement
Follow-up timing
Today we’re going to talk about purchased list. (Hint: Bad Idea!)
Are you buying email lists from other sources and adding those folks into your database? Don’t. I mean it: stop right now. First of all, the success
In our quest for better email response rates we’ve looked at cleaning out inactive contacts as well as checking on your online reputation score. Today we’ll look at your follow-up times and how that can affect your response rates.
When you get a new lead into your database (through a website form, trade show booth visit,
I created a post on a Best Practice Tip for Lead Stages a while ago and since then a coaching situation has come up again and again….some organizations combine Lead Stage and Lead/Contact Type in one field.
Most marketing organizations are trying to understand (1) where is the prospect in my buying cycle? and (2) who
In a series of continuing posts looking at email response rates, today’s topic is about your reputation.
If you’ve noticed that your email response rates are declining, it may be time to check your online reputation and make sure that you haven’t fallen into a pit of undeliverability. I recommend visiting senderscore.org for a check-up. Think of
Today’s Marketing Master is Rebecca Hagen, Director of Marketing at Lumeta.
How did you get where you are today?
Art, design and writing are my passions in life, so marketing is a natural extension of what I enjoy doing. As part of my creative work, I started doing graphic design in paste-up, and then picked up desktop
Today’s tool is Dropbox – a handy (and FREE!) file storage system. You can sync your files across multiple computers, share files with others, and access them online. The Dropbox folks say it better than I ever could: “Put your files into your Dropbox on one computer, and they’ll be instantly available on any of
In this brief video Jen Horton discusses the importance of answering the following 4 questions in order to keep your website visitors engaged:
Am I where I expected to be?
Is it relevant to me?
Do I believe you?
Is it easy to take action?
Tweet This Post!
