Marketing Insights - The Art and Science of Creating Demand

Today we’re featuring Teresa Almaraz as our Marketing Master. Teresa is the Channel Marketing Manager at Bella Pictures.

How/why did you get into marketing?
I got into marketing when I was a senior in college. I was a supervisor at the student store and I was in charge of marketing and promotions for school supplies. I had direct access to my customers, since I was on the sales floor the majority of the time, and could tell right away whether a promotion was successful or not.

What campaign have you seen recently, that really blew you away?
I am always impressed by the zipcar.com campaigns. They are great at executing integrated marketing campaigns across social networks, emails, and transit stations. Their sidewalk marketing campaigns are genius.

What’s interesting in marketing right now?
I have seen some cool integration stuff between social media and CRM systems. Having the ability to centrally manage social media platforms and measure marketing campaign activity for social networks is really powerful. I am excited to learn more about it.

What enewsletters, websites or blogs do you regularly read/visit to get ideas and inspiration?
I read ClickZ Experts on a regular basis. They always have great articles about email marketing optimization and also news about the industry. Digital Body Language is a great blog for Eloqua tips and ideas. I use Eloqua on a regular basis, so I am always looking to see how others use the system. I also just discovered Linked in Groups which are great for collaborative discussions.

If you were a font, which font would you be?
I would have to say Verdana. It’s a simple typeface that is very readable on computer screens. As a marketer, I know how important it is to get your message across in emails and websites; a legible font is key!

Please share with us a nugget of your marketing wisdom for our readers.
When starting a new promotion or a new marketing campaign, send it out to colleagues or friends and ask them to explain it back to you. It’s easy to get caught up in creative brilliance, and you may be missing the simple point of who you are and why customers should buy from you.

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