Marketing Insights - The Art and Science of Creating Demand

I have thoroughly enjoyed reading the interview responses from Aaron Strout’s experiment this year – Experts In the Industry: 45 Interviews in 45 Days. While his focus was on those predominantly involved in “online community, social media or social marketing” – I thought it would be great to extend this concept to those professionals that focus more on demand generation and accelerating demand into revenue.

I have found networking with other marketing and demand generation professionals one of the best sources of ideas over the years. And, in the age of slashed travel budgets – figured Aaron has provided us with a great format to translate this experience online. I am going to call our series – Marketing Masters: An exchange of ideas and inspiration for the progressive marketer.

So, the questions for our series include:

(1) How did you get where you are today?

(2) What’s interesting in marketing for your space right now?

(3) How do you get good ideas and inspiration?

(4) What campaign have you seen recently that really blew you away?

(5) If you were a font, which font would you be?

(6) Please share with us a nugget of your marketing wisdom for our readers.

I will keep this page updated with a complete list of responders as they come in and we post the responses. Of course, it is only fitting that we feature Aaron as our first Marketing Master.

Happy Networking!

1. Aaron Strout: CMO at Powered, Inc.
2. Kris Shorter: Marketing Manager at Roche Diagnostics
3. Teresa Almaraz: Channel Marketing Manager at Bella Pictures
4. Christie Flanagan: Manager of Marketing Programs and Operations at Fatwire
5. Barbara Ware: Director of Marketing at BravePoint
6. Rebecca Hagen: Director of Marketing at Lumeta
7. Larry Stein: Director of Marketing at KACE
8. Amanda McGukin Hager: Regional Manager, North American Programs at SolarWinds

Tweet This Post!

[Photo credit: Chad Baker/Ryan McVay via Getty Images]