I’ve been hearing a familiar refrain lately from the marketers that I work with: “My email response rates have been dropping.” If you’re singing that same tune, I have a some helpful ideas for you that I’ll be sharing over the next few weeks. Our first one: Do You See Dead People?
If your marketing database
Thanks to Joel Rothman for today’s tool: Paint.net. He summed it up nicely when he said, “It’s free and it’s awesome.” If you’re tired of the limitations of the clunky Paint program that comes with Windows, but you don’t have the budget for Photoshop, this is a great alternative. It has the concept of Layers
Today’s Marketing Master is Christie Flanagan. Christie is the Manager of Marketing Programs and Operations at Fatwire.
How/why did you get into marketing?
While interning as an editorial assistant for a magazine during college, I found myself more and more interested in how the publication actually brought in new business. After all, you need to sell a
In this short video, Laura Cross shares quick tips to ensure your email does not get ignored. Watch it now!
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Today we’re featuring Teresa Almaraz as our Marketing Master. Teresa is the Channel Marketing Manager at Bella Pictures.
How/why did you get into marketing?
I got into marketing when I was a senior in college. I was a supervisor at the student store and I was in charge of marketing and promotions for school supplies.
Today’s tool is PDFCreator and it was recommended by my colleague Adrian Azcurra. This is helpful tool if you don’t have access to the full version of Adobe Acrobat for creating PDFs. You can use it from any program that has a Print function because PDFcreator installs like another printer on your computer. It can
Anyone who can leverage a hair band as part of their marketing campaign has to be interesting, right? Next up on our roster…
Kris Shorter: Marketing Manager at Roche Diagnostics
How did you get where you are today?
4 Words – Path of Least Resistance
What’s interesting in marketing for your space right now?
The entire Life Science Research Community
I haven’t met Aaron in person. Although I hope to soon as we both do live in the fine city of Austin, TX. I have always been impressed with the quality of content that his marketing team at Powered delivers to its audience.
I also have been following Aaron on Twitter for some time and have
I have thoroughly enjoyed reading the interview responses from Aaron Strout’s experiment this year – Experts In the Industry: 45 Interviews in 45 Days. While his focus was on those predominantly involved in “online community, social media or social marketing” – I thought it would be great to extend this concept to those professionals that
When I polled my colleagues for their recommendations on productivity tools, Snagit was on everyone’s list and it’s definitely at the top of mine. I use Snagit approximately 8,456 times per day on average (okay, maybe not quite that many…) and I find it indispensible.
What is it? It’s screen captures on steroids. You can highlight
