For the next several weeks I will be focusing the Friday Quick Tip on helpful productivity tools that can make your work life a little easier.
Today’s tool is PureText, which was suggested to me by my fellow Eloquan Andrew Stafford. This is a simple little application that runs in the background on your Windows machine (sorry, it doesn’t work in a Mac). You access it via a hotkey combo that you can customize (for example, Windows key + V). It will take the text that you’ve copied and convert it to plain text format and make it available for pasting. They explain it well on their site: “PureText is basically equivalent to opening Notepad, doing a PASTE, followed by a SELECT-ALL, and then a COPY. The benefit of PureText is performing all these actions with a single Hot-Key and having the result pasted into the current window automatically.”
How is this helpful? If you routinely copy text out of Word and paste it into your marketing automation system, for example, you’ve noticed that all of the yucky Word formatting comes along for the ride. This tool will strip out that extra “fun” and let you start with squeaky clean goodness.
Do you have a tool to share? Drop me a note and I’ll feature it in an upcoming tip (heather dot foeh at eloqua dot com).
Posted in: Productivity Tools for Marketers

Love it! Thanks for sharing – I’m forever pasting things into notepad. I would love to see more tips like this (even a category for ‘Productivity’ if it’s well received). Have a great weekend!
Thanks, Kristin! I have a whole list of these cool little tools and will be posting one each Friday, so stay tuned!