Webinar, webcast, virtual or online event… whatever you call them, they are still being used by marketers and they are still working. As I shared in my “Where Do You Start” post, webinars are “one of the top two lead-generation tactics for B-to-B marketing”. As well, a recent report “looks at the expected decline in attendance at trade shows this year and the expected increase in attendance at virtual shows.”
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The Marketing Insights team recently did some short marketing best practice videos and one was on four key areas you need to focus on to drive registration and drive attendance to your online event.
They include:
- Multi channel promotion
- Landing page conversion
- Confirmations
- Reminders
Take a moment to view some good tips for driving registration and attendance in this
short 3 minute video.
For those of us who have been doing online events for years I want to highlight one tactic I mention in the video that you should try… if you haven’t already. This works not only get your target audience to register, but more importantly to actually view your event.
I’m talking about ‘reminders’. Don’t rely on a single email reminder the day before your event! MarketingSherpa has tested their own approach and seen significant results on email reminders sent ‘one hour before’ the event, as well as the ‘day after’.
Lastly, don’t forget to leverage your call center or call-on-demand technology to remind registrants the day of the event. This has shown an average increase in attendance of up to 20%. Remember, online events provide an interactive experience that will energize your marketing efforts. Take the opportunity to fully leverage them, they connect you with people you wouldn’t normally see and when you archive them they provide an asset you can use time and time again.
[...] the post Driving Demand for Your Online Events, we covered 4 key areas to focus on in order to not only get people to register for your webinar, [...]
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