Comments on: Marketers Have Another New Hat http://marketinginsights.eloqua.com/2009/07/06/marketers-have-another-new-hat/ The Art and Science of Demand Generation Fri, 12 Mar 2010 05:04:54 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Doug Kessler http://marketinginsights.eloqua.com/2009/07/06/marketers-have-another-new-hat/comment-page-1/#comment-61 Doug Kessler Thu, 09 Jul 2009 17:57:43 +0000 http://marketinginsights.eloqua.com/?p=694#comment-61 Nice one. Your readers might enjoy our Content Marketing Workbook -- a free download from: http://www.velocitypartners.co.uk/2009/06/09/the-b2b-content-marketing-workbook/ Nice one.

Your readers might enjoy our Content Marketing Workbook — a free download from:

http://www.velocitypartners.co.uk/2009/06/09/the-b2b-content-marketing-workbook/

]]> By: Tim Wilson http://marketinginsights.eloqua.com/2009/07/06/marketers-have-another-new-hat/comment-page-1/#comment-60 Tim Wilson Tue, 07 Jul 2009 01:30:27 +0000 http://marketinginsights.eloqua.com/?p=694#comment-60 Well put! There's definitely something to be said for leveraging internal and easily-available, relevant content. Even better to classify if it's pre-, early, middle, or late stage in the buying cycle. As long as the information architecture of your web site is solid so that potential customers can find the content they're looking for, this is great. The SEO benefits are good, too. And, in direct e-mail campaigns, providing a secondary CTA to lifestyle/category content can help you figure out where the contact is in their buying cycle. Well put! There’s definitely something to be said for leveraging internal and easily-available, relevant content. Even better to classify if it’s pre-, early, middle, or late stage in the buying cycle. As long as the information architecture of your web site is solid so that potential customers can find the content they’re looking for, this is great. The SEO benefits are good, too. And, in direct e-mail campaigns, providing a secondary CTA to lifestyle/category content can help you figure out where the contact is in their buying cycle.

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