For the next several weeks I will be focusing the Friday Quick Tip on helpful productivity tools that can make your work life a little easier.
Today’s tool is PureText, which was suggested to me by my fellow Eloquan Andrew Stafford. This is a simple little application that runs in the background on your Windows machine
Best practice tells us to ensure alignment between marketing and sales for lead scoring programs. After all, the sales team is the beneficiary of what marketing implements for lead scoring. If you have the sales teams’ buy-in, it will make your life as a marketer much easier.
So how can I make sure there is buy-in
Webinar, webcast, virtual or online event… whatever you call them, they are still being used by marketers and they are still working. As I shared in my “Where Do You Start” post, webinars are “one of the top two lead-generation tactics for B-to-B marketing”. As well, a recent report “looks at the expected decline
No, I’m not talking about the 265 channels you can get on DirecTV, I’m talking about Marketing Channels. In the last few years we’ve become (overly?) reliant on email because it’s comparatively cheap and fairly measurable. Sometimes we throw a little direct mail into the mix, especially for those folks we don’t have email addresses
Many marketers wear multiple hats during the course of a quarter (or even a week!): event coordinator, copywriter, collateral order-er, website content refresh-er, data analyzer, and many more. Here’s a new one for your collection: Content Publisher.
With the advent of social media some of the boundaries of marketing are shifting. It’s not all about features
If “Always Be Closing” is the mantra for sales professionals, then “Always Be Testing” should be the mantra for marketers. Best practice guidance is a great place to get started; but, there is no substitute for understanding your own audience, your own brand, and the right tactics to most effectively engage your customers.
Regular, disciplined testing
