Marketing Insights - The Art and Science of Creating Demand

Now let’s talk copywriting…your email and landing page copy is intended to get the person to convert right? Get them to click through or submit a form…

Everyone is busy, so we need to make sure it’s relevant and compelling, so we don’t get ignored!

So here are your 4 copywriting dos…

1. Get to the point! We’ve all seen the never-ending email…you need to capture attention, so get to the point as quickly as possible…short paragraphs, short sentences…create the urgency with an active voice

2. Be relevant! Use real data to make key points, helps with credibility and proof, make sure your content and your offer is relevant to the audience.

3. Be real! Enough with the corporate speak, get real and have a conversation, using simple and conversational words. Use industry or technical language depending on your audience, but avoid catch phrases, clichés or buzz words

4. Get a response! Don’t make the user scroll, place the primary call-to-action links above the fold

So let’s summarize…Get to the Point, Be Relevant, Be Real, Get a Response.

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